After starting work on his debut television show Satyamev Jayate, Aamir first altered his existing contracts with the ad agencies and later even cancelled all his commitments.
According to a source: "Aamir only wants to work on ads that are socially relevant. He is rumoured to have cancelled ad deals amounting to a few crores."
Though his show is now long over, the superstar still does not want to do any ad.
The source added: "Aamir did not sign up for it as it didn't come under the umbrella of social issues."