Ajay Devgn bags three endorsements

Mumbai: Ajay Devgn has delivered the maximum number of hits in the span of a year. This has made the choosy actor the darling of leading brands.

After Golmaal 3 was deemed a superhit, he has been flooded with endorsement offers. Deals with an automobile brand, a textiles brand and a mobile company are in the process of being finalised.

Clear favourite:
A source close to the actor confirms the developments, "Yes, Ajay is currently in the process of inking two mass brands and one high-end luxury brand one of which will be launched soon in December."

In the past year, Devgn has enjoyed the most commercial success among all B-Town actors. Over the years, his roles have all been performance-based and he has won the National Award twice.

While he has always had a very strong connect with the masses after Once Upon A Time In Mumbaai, he's also a favourite of the classes now.

In recent years, brands have realised that Ajay has great credibility, given that his films have consistently fared well at the box office."

According to the source, "Devgn is dependable, reliable and consistent. He keeps his family and professional life separate. He has always kept his core values intact. He is known as a family man.

Due to all these factors, multinational brands have shown a keen interest in getting him on board to endorse their products."

The source adds, "He prefers to let his work speak for himself. Ajay is very choosy about the kind of films and brands he endorses and is associated with.

For something he endorses the brand fit and the creatives have to be correct. He always looks at the creative process very carefully before he takes a call."

Jaiveer Panwar, CEO of Culture Company, the company that handles Ajay's endorsements says, "We are in talks.

Today because of his brand equity, Ajay is in huge demand with prime brands and commands a certain premium in the market because of his success."