This image was posted on Facebook by Amitabh Bachchan
Megastar Amitabh Bachchan feels content of a film decides its success and not the rigorous promotions.
Mr Bachchan, 72, who is currently busy promoting his upcoming film
Piku, said the box-office connotations have changed over the period of time.
"In a spate of excessive content on
Piku being put out from the morning, there is a moment when it comes to a halt. Promotions can only do what promotions are meant to. Eventually it's the film that counts," Mr Bachchan posted on his
blog. (Also Read:
Why the First Day Filming Piku Was a 'De Niro-Pacino Moment')
"Box Office connotations have taken a different stance, a different reference, a different understanding. Those that are them that follow the tide, are the ones who succeed in the execution of the format," he added.
In
Piku, Big B plays the role of an ageing father to Deepika Padukone. The film, releasing on May 8, is directed by Shoojit Sircar and also stars Irrfan Khan in a prominent role.