May 16, 2012 12:30 IST
Deepika Padukone has signed a Rs 5 crore deal with a coconut hair oil company to endorse their brand.
The actress has maintained the length of her long hair over the years despite suggestions to trim it shorter. Interestingly, it was only after a market research campaign that Deepika Padukone was signed on. As a result, the brand custodians approached the actress and after a couple of meetings finalised the deal.
A source said, "Deepika, who has always been very health conscious, is also very particular about her hair. That's also why her long locks have been given due importance in the various looks she has portrayed in her brand commercials. So, while the hair care brand had listed her name among the top stars to endorse their product range, the survey results based on public opinion further reaffirms that people feel the same too."
Deepika Padukone remained unavailable for comment.