This Article is From Mar 31, 2015

Homi Adajania: Films For the Internet Are the Future

Homi Adajania: Films For the Internet Are the Future

Homi Adajania at the launch of My Choice in Mumbai

Celebrities can be seen taking the virtual route to stay connected to their fans, but filmmaker Homi Adajania feels that making films for the internet is the next big thing. He says internet allows people to pick films matching their sensibilities.

"I am very interested in exploring films for the internet. I believe that is the future. The democracy of the net allows the audience to find your films rather than the film finding the audience," Mr Adajania told IANS.

Mr Adajania, who is in news for his over two-minute visual piece for Vogue My Choice on women's empowerment, noted that promotional activities for films will also be tweaked with the change in platform.

"For Finding Fanny, we had to think about marketing it in a certain way so that the desired audiences would come to the theatre; but online it's different. If people are interested in Finding Fanny, they will search for it," he added.

However, the filmmaker, who has earlier helmed Cocktail and Being Cyrus, also pointed out that there was a need to explore all dimensions before diving into this format.

"If you can figure how this model works out economically for the producer, then that's the way to go. The possibilities and opportunities are immense; we can make any story - there are so many options to explore in terms of formats and this is exciting.

"I mean imagine watching your actors performing a one-act live, like a play, where the audience dictates the direction of the narrative. These are exciting times to tell stories," he said.

On being asked what kept him busy apart from films, Mr Adajania said "Running away from the city as much as I can! I want to do a course but I'm not sure if it's cooking or writing. Apart from that, juggling between the usual adventure sports and baby-sitting take up a fair share of my time".

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