April 10, 2012 13:02 IST
According to film distributors, the new financial year has started on a good note for Bollywood. Reason being the opening collections of Housefull 2 and Titanic 3D.
Housefull 2 has collected Rs 45 crore on its opening weekend and Delhi-based distributor Sanjay Ghai said that it's a good enough initial for the comedy that has cost about Rs 78 crore to make, including print and advertising.
"After a long time, a complete entertainer has come to the cinemas. And the audience seems to be enjoying the film to the fullest. It's Akshay Kumar's biggest opening so far," he said.
Indore based distributor Aditya Choksi said that the film has registered Akshay's highest numbers in Central India also. "The occupancy is good even during Monday morning and afternoon shows. The way it is going, it should be Akshay's Rs 100 crore earner," he pointed out.
Prakhar Joshi, programming head of a national multiplex chain, where the average weekend occupancy was 80 per cent, said: "An Akshay Kumar film working is good news for us, because otherwise, our balance sheet goes for a toss. This year, he has a mixed bag in terms of genre and content. So that should improve our profit and loss table," he says.
Besides, the producers are believed to have earned Rs 28 crore from the satellite rights.
However, veteran trade analyst, Amod Mehra feels there's no hurry to celebrate yet. "The film has to sustain this week and the second weekend. Because that's as crucial as the first weekend considering the high cost. That's when we'll know the exact position, after seeing how much the sub-distributors will recover."
The other big success of the weekend is James Cameron's Titanic, converted into 3D by producer Jon Landau. Ghai tells us that the Hollywood film is running to almost 100 per cent occupancy in Delhi, Punjab and UP. Joshi added, "Including the collections from the Hindi dubbed version, Titanic has done over Rs 80 lakh at our multiplex chain across the country."