And then, at 42, Shah Rukh starred in the item number Dard-e-Disco from the 2007 film Om Shanti Om, complete with six-pack abs and what-have-you.
Everyone stopped laughing.
Shah Rukh said, "Now, everyone takes me seriously. I take myself seriously, more than anyone else."
Which is why SRK was the muscle man fitness expert Deanne Panday asked to help launch her new book on staying healthy.