Press Trust of India
May 31, 2012 17:57 IST
He has endorsed almost every
consumer product right from hair oil to cars, but megastar
Amitabh Bachchan says he is not a salesman.
The 69-year-old actor is amused by Bollywood's current
obsession with marketing films and the crores spent to draw
attention of the audience.
"Now... gosh I fail to even imagine the various
'technologies' that are put into use for attention to be drawn
towards a particular film. Any and every medium that has the
patronage or attention of the masses, is exploited for the
benefit of a film on release.
"Spend tons of money, almost the entire budget of the
film at times, to get in the audience for that crucial first
week and rest," he wrote in his blog.
Bachchan talked about how actors like Akshay Kumar and
Shah Rukh Khan leave no stone unturned to promote their films.
"During the time I was hosting Big Boss, Akshay had
come along to be a part of the programme to promote one of his
films. After finishing his stint he needed to rush back to
Mumbai to attend another programme on TV for the same
promotion. I asked him why he was rushing around like this. He
said, almost apologetically what to do sir ji, one has to do
"On a casual conversation with Shah Rukh once, he told
Abhishek I think 'I am very good at marketing, if you ever
need any help on that, let me know'," the veteran actor said.
Bachchan said he is not capable of such marketing but has
to succumb to it unwillingly due to the demands of the times.
"I am not a salesman and to expect this talent from me
would be wishful thinking. But the region and area of work
that we function in, has made it mandatory for all of us to
succumb unwillingly into the depths of its operations.
"I asked Rajinikanth once what he thought of all this...
He gave me a simple answer. 'I am an actor Amit ji, not a
salesman. What is the need to go and sell myself. If a film is
good it will be patronised, if not it shall not. No amount of
selling shall drive a paying audience into the theatre, if
basic factors are not in place.' End of argument!," Bachchan