Reacting to reports of differences
between him and producer Ekta Kapoor over marketing of Once
Upon Ay Time in Mumbai Dobaara, actor Imran Khan today said he
believed in "intelligent" promotional strategies.
Once Upon Ay Time in Mumbai Dobaara (abbreviated as
OUATIMD), showcasing the criminal gangster saga, was released
on August 15.
Directed by Milan Luthria and produced by Ekta Kapoor
and Shobha Kapoor, this sequel to the 2010 film Once Upon A
Time in Mumbaai, starred Akshay Kumar, Sonakshi Sinha and
Imran Khan in lead roles.
When asked about the difference over marketing of the
film, Imran said, "There is no point speaking about what has
happened in the past. There is no point to dwell on the past.
If you can't say good things then don't talk. A film should be
promoted aggressively but it should also be intelligent. I
believe in promoting films in intelligent way."
The apparent rift widened so much that Imran has
reportedly been replaced by Shahid Kapoor in Ekta's next
Milan Talkies, being directed by Tigmanshu Dhulia.
Imran is looking forward to the release of Karan
Johar's home production Gori Tere Pyaar Mein, where he is
paired opposite Kareena Kapoor Khan.
"I am sure Karan will promote this film intelligently
so I don't worry when I work with him," Imran said.