Bollywood actress Bipasha Basu said
that breast cancer is a much neglected ailment in India and
most women do not take it as seriously as they should.
To create awareness for breast cancer, Bipasha and Milind
Soman have teamed up for an initiative 'Pinkathon 2012', a
running event for women.
"I am delighted to be part of this effort to raise
awareness about breast cancer. I hope the people of Mumbai
support us. Breast cancer is a much neglected ailment in
India, most women don't take it as seriously as they should,"
Bipasha told reporters here.
"And events like this will only help making women more
aware and alert about this disease," she said.
An event management company, Maximus Events, led by
fitness enthusiast Milind Soman along with Reema Sanghavi,
Managing Director of Maximus Events, today announced India's
first ever 10km run for women named 'Pinkathon - Run to Lead'
with an objective to spread awareness about breast cancer and
educate people about the causes and prevention of this
Maximus Events has joined hands with Deveika Bhojwani,
Vice President, Women's Cancer Initiative-Tata Memorial
Hospital for this initiative.
Fitness aficionado Bipasha Basu officially launched the
registrations for the event for participants from across the
Milind feels running help prevent breast cancer.
"Over the last few years I have come to learn by
experience the benefits of running as a perfect fitness
regime. It is an activity that not only promotes well being
but also raises immunity levels and improves health to help
fight diseases like cancer," Milind said.
The 10 km run scheduled in the business hub of Bandra
Kurla Complex will be held on December 16. This will be the
first of the planned ten-city series across India in the
"I am hopeful that the city of Mumbai will live up to
its famed spirit and support the cause of spreading awareness
about breast cancer while raising adequate funds for the
same," Milind said.
Around 2,000 women are expected to take part in this
event on December 16. The organisers have given participating
women an option to choose between 3km, 5km and 10km runs.