An insider at the event says Ranbir was set to go one notch higher than the Khans in terms of the number of screens (3,000) Besharam will release across.
A source says, "Ranbir is close to take on the role of the Number One star in Bollywood. But with Salman in the best phase of his career, SRK breaking all records with Chennai Express and Aamir Khan gearing up to release Dhoom 3, Ranbir has a big task cut out for him. He is taking part in every single promotional and marketing strategy. He is also taking keen interest in the way the film will be distributed and exhibited."
Insiders say the actor is also checking all the B and C centres and doing a thorough study of the collections of recent blockbusters in those places.
Says Vajir Singh, "If you see Ranbir's recent graph at the box office with Rockstar, Barfi! and Yeh Jawaani Hai Deewani, it is clear that he is growing with every film, not only in terms of his star value but also in terms of the box office figures. He is the only contender to take on the Khans. He can easily have a release as big as them with 4,000 screens."
Trade expert Atul Mohan adds, "Ranbir is definitely the superstar of tomorrow and has a tremendous pull at the box office. The youngsters love him. However SRK, Salman and Aamir are also at their respective peak right now. It is going to be an interesting fight for the top slot. It seems to be a repeat of the '90s when Amitabh Bachchan, Mithun Chakraborty and Anil Kapoor were fighting for the Number One place."