This Article is From Jan 27, 2014

Jai Ho won't break box office records: Trade analyst

Jai Ho won't break box office records: Trade analyst

Salman in a still from Jai Ho

Highlights

  • It stars superstar Salman Khan and has masala aplenty - but Jai Ho could manage to garner barely over Rs 17 crore on its opening day at the domestic box office. Trade experts say in comparison to the star's previous films, this won't create any fireworks in terms of records.
  • Reportedly made on a budget of Rs 75 crore, Jai Ho hit about 4,500 screens in India. It collected Rs 17.55 crore in the country Friday, according to an official statement.
  • "As per my knowledge, it's less that Rs 17 crore. The figure is quite low," Rajesh Thadani from Multimedia Combines told IANS.
  • "When Ek Tha Tiger released in 2012, it collected around Rs 30 crore on its opening day," he added.
  • Directed by Salman's brother Sohail, the movie, which also stars newcomer Daisy Shah along with Tabu and Danny Denzongpa, is a political thriller with a heavy dose of action sequences featuring Salman.
  • Coincidentally, Salman's super hits Wanted, Dabangg, Dabangg 2 and Ek Tha Tiger - were all action-packed dramas. And Jai Ho too belongs to the same category.
  • Puneet Sahay of Spice Cinemas says audiences are not so excited about the film because of the same genre.
  • "On Friday, the occupancy was just 40 percent and Saturday was 50 percent. Sunday's morning shows were around 80 percent.
  • "Going by the performance, Jai Ho will probably touch Rs 100 crore in a week, but not in the first three days of its release. Some people from the audience said that it's repetitive. People are probably fed up of the fact that he is continuously doing action movies," said Sahay.
New Delhi: It stars superstar Salman Khan and has masala aplenty - but Jai Ho could manage to garner barely over Rs 17 crore on its opening day at the domestic box office. Trade experts say in comparison to the star's previous films, this won't create any fireworks in terms of records.

Reportedly made on a budget of Rs 75 crore, Jai Ho hit about 4,500 screens in India. It collected Rs 17.55 crore in the country Friday, according to an official statement.

"As per my knowledge, it's less that Rs 17 crore. The figure is quite low," Rajesh Thadani from Multimedia Combines told IANS.

"When Ek Tha Tiger released in 2012, it collected around Rs 30 crore on its opening day," he added.

Directed by Salman's brother Sohail, the movie, which also stars newcomer Daisy Shah along with Tabu and Danny Denzongpa, is a political thriller with a heavy dose of action sequences featuring Salman.

Coincidentally, Salman's super hits Wanted, Dabangg, Dabangg 2 and Ek Tha Tiger - were all action-packed dramas. And Jai Ho too belongs to the same category.

Puneet Sahay of Spice Cinemas says audiences are not so excited about the film because of the same genre.

"On Friday, the occupancy was just 40 percent and Saturday was 50 percent. Sunday's morning shows were around 80 percent.

"Going by the performance, Jai Ho will probably touch Rs 100 crore in a week, but not in the first three days of its release. Some people from the audience said that it's repetitive. People are probably fed up of the fact that he is continuously doing action movies," said Sahay.

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