"We have to see lot of verticals before releasing a film. We have to strategize a release date, the post work of a film is very critical. The release date is becoming more challenging and we toy about it a lot. We have to look at who is releasing a film before and after us and choose a right date accordingly," said Karan, reports PTI.
Karan also talked about the challenges of releasing a film during the festive season - Salman Khan has booked Eid and Aamir takes Christmas weekend. "I don't want to (release films during Eid). That is owned by Salman Khan... We are here to release films so that we can optimise numbers," he said.
Last year, Karan released his film Ae Dil Hai Mushkil around Diwali. And the release date clashed with Ajay Devgn's Shivaay. In fact, Raees too avoided clash twice - first with Salman Khan's Sultan and then with Karan's Ae Dil Hai Mushkil. It finally released a day before Republic Day.
Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt, will release on Holi and Varun seems to be enjoying the moment. "We are releasing the film on Holi. It's my first festive release so I am very excited. We never get these days (festive dates). I will start from Holi and then move to Diwali, Eid."
Badrinath Ki Dulhania is directed by Shashank Khaitan and is a sequel to 2014 film Humpty Sharma Ki Dulhania.
(With PTI inputs)