Last year, you had the romantic comedy Ek Main Aur Ekk Tu starring Kareena Kapoor and Imran Khan to watch on Cupid's big day. This year, you have the thriller Murder 3 and Osama manhunt film Zero Dark Thirty.
Cinema's re-invention of romance has taken a decidedly unsentimental twist, leaving out the mush and letting the heroine take the lead in romance. From Tanu in Tanu Weds Manu, who calls the shots quite literally when it comes to choosing her partner, to Deepika Padukone's characters in Break Ke Baad and Cocktail, the concept of Love Aaj Kal has been entirely redefined from the days of Rajesh Khanna singing Mere sapnon ki rani on the winding hill roads of Darjeeling as an enchanted Sharmila watched from the train chugging alongside.
So, where does this leave the men then? For one, professing your love ala Salman Khan and Govinda is probably not going to get you a Partner. Now, space is preferred over solitaires and career goals over chocolates.
A Valentine's Day card has a tough job fitting in with these sentiments, on-screen and off it.