Indo-Asian News Service
August 16, 2013 19:45 IST
A still from the movie Once Upon Ay Time In Mumbai Dobaara!
Gangster drama Once Upon Ay Time In Mumbai Dobaara! has got an impressive opening, but the violence is keeping families away from watching the film, say trade analysts. Chennai Express, meanwhile, continues to entertain families.
Balaji Motion Pictures' Once Upon Ay Time In Mumbai Dobaara! released in approximately 1,600 screens across the country Thursday and collected Rs 14.2 crore from paid previews.
The film opened up in approximately 2,500 screens (including single screens) on Friday, with sustained word-of-mouth and great response in the morning and afternoon shows, said a statement.
"Thursday paid preview saw 100 percent occupancy. Friday also so far it's 80 percent. Expecting to do better during evening. Mostly youth are watching and less families as there is lot of violence in the film," Anant Verma, director and business head of DT Cinemas, told IANS.
"Chennai Express is being watched by families and we are expecting 80 percent occupancy this weekend," he added.
Trade analyst Taran Adarsh said that the figures of the Milan Luthria-directed film starring Akshay Kumar, Imran Khan and Sonakshi Sinha, are "very good" considering the limited release on August 15.
In the meantime, Chennai Express, starring Shah Rukh Khan, is running superfast at the box office with Rs 156.70 crore collection within a week itself.