This Article is From Jun 26, 2014

Prasoon Joshi Returns From Cannes After 'Huge Learning'

Prasoon Joshi Returns From Cannes After 'Huge Learning'

Prasoon Joshi is known for his lyrics in songs like Maa from Taare Zameen Par and Bolo na from Chittagong.

Highlights

  • Writer-lyricist and ad guru Prasoon Joshi has recently returned from Cannes where he was serving as the head of the Titanium and Integrated - Cannes Lions 2014 jury. He says that it has been a learning experience for him.
  • "In the fraternity, recognition always matters and it signals where the industry is headed. I feel honoured, but there is an accompanying sense of responsibility. It's a very coveted and talented set of people you work with and it also equals to a huge amount of learning," Mr Joshi said in a statement.
  • The Cannes Lions celebrates creativity in communications from the world over annually.
  • Mr Joshi, the executive chairman and CEO - India and president - South Asia, McCann Worldgroup, is known to juggle between the two worlds of advertising and Bollywood.
  • While he has been known for his heart-warming lyrics in songs like Maa from Taare Zameen Par and Bolo na from Chittagong, his maiden scriptwriting movie Bhaag Milkha Bhaag was appreciated too.
  • Prasoon Joshi and his company McCann have also played a significant role in the BJP election campaign this year.
Writer-lyricist and ad guru Prasoon Joshi has recently returned from Cannes where he was serving as the head of the Titanium and Integrated - Cannes Lions 2014 jury. He says that it has been a learning experience for him.

"In the fraternity, recognition always matters and it signals where the industry is headed. I feel honoured, but there is an accompanying sense of responsibility. It's a very coveted and talented set of people you work with and it also equals to a huge amount of learning," Mr Joshi said in a statement. (Also read: Poem for Dilip Kumar my Tribute to the Legend: Prasoon Joshi)

The Cannes Lions celebrates creativity in communications from the world over annually.

Mr Joshi, the executive chairman and CEO - India and president - South Asia, McCann Worldgroup, is known to juggle between the two worlds of advertising and Bollywood.

While he has been known for his heart-warming lyrics in songs like Maa from Taare Zameen Par and Bolo na from Chittagong, his maiden scriptwriting movie Bhaag Milkha Bhaag was appreciated too. (Also read: Not disturbed sanctity of Raghupati Raghav, says Prasoon Joshi about Satyagraha song)

Prasoon Joshi and his company McCann have also played a significant role in the BJP election campaign this year.

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