Press Trust of India
April 09, 2012 23:34 IST
Bollywood actress Priyanka Chopra today
cleaned the Yamuna river here in a symbolic gesture as part of
an initiative to create awareness for environmental issues.
Wearing oversized sunglasses and a white kurti, the
29-year-old star picked up a mason's fork and cleaned the
floating rubbish from the bank of the Yamuna at the Dussehra
ghat, with the iconic Taj Mahal in the backdrop.
The event kickstarted the fourth NDTV Greenathon
campaign, of which Priyanka is the brand ambassador.
"This time we began our campaign from Agra because
tourist inflow is maximum here. Taj Mahal is on the bank of
river Yamuna, which has become a dumping zone of waste
materials now. If we do not protect our environment our future
will be dark," Priyanka said.
Model-actor Milind Soman and Abhishek Mishra, Minister of
State for Protocol, UP, alongwith local environmental
organizations and school children joined her in the effort.
The whole exercise took about an hour.
Earlier, the actress spent about an hour visiting the Taj
Launched in April 2008, the NDTV-Toyota Green campaign is
aimed at creating awareness about environmental issues.
As part of this year's drive Soman will run from Delhi to
Mumbai, starting on April 19 and ending in Mumbai on May 20,
when Greenathon 4 will have its gala annual fund raising