Rajesh Khanna delighted about first TV ad
Indo-Asian News Service
April 30, 2012 17:14 IST
Bollywood's first superstar Rajesh Khanna, who recently had a health scare, is back in action with his first television ad and says he is "delighted to reconnect with fans once again".
The actor will be seen in the new ad campaign which will be directed by R. Balki. The ad shows the iconic superstar talking about his fans and giving the viewers a sense that he still enjoys a huge fan following.
"To be approached after so many years is indeed a great honour for me and I am delighted to reconnect with my fans once again. Shooting after a gap of so many years has definitely brought back fond memories and I feel that not a lot has changed at all. It's good to be back," Rajesh Khanna said in a statement.
In the ad, he goes down memory lane, remembering how his fans used to follow him everywhere when he was a superstar.
R Balki said Rajesh Khanna was an apt choice as he still commands a lot of respect.
"This new campaign gave us a great opportunity to capture the essence of the brand with sheer simplicity. When the ad was being conceived, we could think of none other than Rajesh Khanna himself who still commands a great deal of respect and maximum fan following! Needless to say that it was a huge achievement to direct Mr. Khanna in his first ever commercial," said R Balki.