Ranveer Singh in a still from the advertisement.
Reacting to the issue raised by People for the Ethical Treatment of Animals (PETA) over an advertisement for an innerwear brand featuring actor Ranveer Singh thrashing a shark, the brand's spokesperson said that the visuals were not intended to offend anyone, and added that a disclaimer would soon be attached to the commercial.
The recent advertisement garnered a negative response due to visuals which showed Ranveer taking a dive into an ocean to save a girl from a shark and beating up a shark.
"This is to clarify that the shark shown in the latest Rupa commercial featuring Ranveer Singh is a rubber toy, no animal was used in the shoot. It is not our intention to hurt anyone's sentiment. We will be adding a disclaimer to the ad to this effect," said Mukesh Agarwal, whole-time director, Rupa & Co. Ltd. brand's spokesperson, in a statement.
While condemning the advertisement, the animal rights organisation raised concerns and said it plans to take the matter forward by writing to the actor and the brand.
In a statement issued on Wednesday, Poorva Joshipura, PETA India CEO, said, "PETA will be writing to Rupa Frontline and Ranveer Singh to share our concerns on behalf of sharks and today's socially aware youth."
See Ranveer Singh in the advertisement