This image was posted on Twitter by @SRKUniverse
The graffiti on the walls of Shah Rukh Khan's Mumbai residence Mannat was reportedly a promotional stunt for his upcoming film
Fan, which is slated to hit the theatres on April 15, next year.
The walls of the
Don actor's four-storeyed house were painted with messages like 'love you SRK' and 'c u 15th', and it was signed with the name 'Gaurav'. It attracted a lot of attention and was widely covered in the media. And that was the whole idea!
"This was a unique promotional idea for the film, because sometimes this is how a fan reacts. Fans of celebrities do some crazy things and so, and since Shah Rukh plays the role of a superstar's a fan named Gaurav in the movie, this was just to give a glimpse of how crazy a fan can be," a source close to the film's unit, told IANS.
Shah Rukh also kept the suspense of the promotional gimmick by earlier tweeting:
The film's 63-second teaser shows crowds going crazy witnessing Shah Rukh as he strikes his signature pose. There are women in tears while SRK doles out love to his ardent followers, and the teaser's last few seconds show the back shot of the common 'Fan' living in Delhi, played by the
Badshah himself.
He is addressed as:
Duniya Ke Sabse Bade Superstar Ka Sabse Bada FAN - aa gaya Gaurav.
Yash Raj Films, which is producing the Maneesh Sharma-directed film, said in a statement: "Two powerhouses. One special tribute. SRK in and as
Fan."
Even Shah Rukh, 49, took to microblogging website Twitter to share the teaser of the film with his fans and followers along with the link of the teaser.
And then tweeted: