"This is in a way our initiative to clean India," said Richa Chadda.
Actress Richa Chadha is on a mission to not litter at the
ghats of Varanasi, where she is currently filming Neeraj Ghaywan's
Masaan.
Richa has instructed everyone not to use any kind of plastic - bags, cups or plates - on the sets, and has asked everyone to clean the whole surrounding area once the team packs up for the day.
Talking about the effort towards a clean India, Richa said in a statement, "It's a very positive campaign, and although we consider the river Ganga holy, we only provide lip service to its sanctity. All the rubbish of the
ghats finds its way into the river. I think if a small contribution from our end can make a difference, then why not."
"This is in a way our initiative to clean India. Banaras is beautiful and I want it to be this way - untouched and clean," she added.
Prime Minister Narendra Modi launched the Clean India Mission on October 2 on Mahatma Gandhi's birth anniversary to promote cleanliness and hygiene in the country.