This image was posted on Instagram by Farhan Akhtar
Highlights
- It's not about how much you market your film, says Farhan
- Ritesh Sidhwani assured that Rock On 2 will release as per schedule
- The film stars Frahan, Shraddha Kapoor and Arjun Rampal
Prime Minister
Narendra Modi's move to demonetise high value currency notes will not have any effect on the release of
Rock On 2, says actor-filmmaker Farhan Akhtar who feels nothing can stop the audiences from coming to theatres once they decide that a film needs to be watched.
Farhan, who plays one of the leads in
Rock On 2 and is also the film's co-producer, wonders if there is ever the perfect time to release a film.
"Finally, it's not about how much you market your film. If intense marketing helped sell a film to the audience, every film would be a hit. I feel the public makes up its mind whether it wants to see a film or not early in the process of a film's marketing. If they've decided they want to see a film, nothing can stop them," he said.
After PM Modi announced scrapping of Rs 500 and Rs 1,000 notes, there was a buzz that the makers of
Rock On 2 were contemplating to release the film later to avoid the immediate backlash of the
currency shortage among consumers.
"Wrong," said producer Ritesh Sidhwani, and added: "We are releasing on schedule this Friday."
In fact, cinema hall chain PVR Cinemas has decided not to charge convenience fee on usage of a debit or credit card for purchase of tickets for
Rock On 2. Also, Paytm has started a 'buy one, get one free' offer for the first week of the movie's release.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)