This Article is From Mar 07, 2012

Rowdy Rathore helpline to take on eve-teasers this Holi

Rowdy Rathore helpline to take on eve-teasers this Holi

Highlights

  • In a novel way to promote their film, the makers of Akshay Kumar-Sonakshi Sinha starrer Rowdy Rathore have set up a special helpline number to tackle eve-teasers on Holi.
  • Producers announced the launch of its Holi Helpline service in the city, that will exclusively be active for March 8 as a drive against eve-teasing and sexual harassment.
  • The poster of Rowdy Rathore featuring Akshay reads Kheloge Pyaar Se Toh Bachoge Maar Se and comes with a toll free number which people can avail to curb this menace.
  • "As part of our marketing initiative we will be launching the RR help line in Mumbai followed by other cities closer to release. "The idea of launching it on Holi is that women should feel safe while playing Holi and they should not stay indoors and miss out on celebrations because of unwanted incidents on that day," Shikha Kapur said in a statement.
  • Directed by Prabhudeva, the action-packed movie is scheduled for a June release.
Mumbai: In a novel way to promote their film,the makers of Akshay Kumar-Sonakshi Sinha starrer RowdyRathore have set up a special helpline number to tackleeve-teasers on Holi.

Producers announced the launch of its Holi Helpline service in the city,that will exclusively be active for March 8 as a drive againsteve-teasing and sexual harassment.

The poster of Rowdy Rathore featuring Akshay readsKheloge Pyaar Se Toh Bachoge Maar Se and comes with a tollfree number which people can avail to curb this menace.

"As part of our marketing initiative we will be launchingthe RR help line in Mumbai followed by other cities closer torelease."The idea of launching it on Holi is that women shouldfeel safe while playing Holi and they should not stay indoorsand miss out on celebrations because of unwanted incidents onthat day," Shikha Kapur said in a statement.

Directed by Prabhudeva, the action-packed movie isscheduled for a June release.
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