The 40-year-old cricketer retired from international cricket on November 16 last year.
Here is what B-town has to say:
Dia Mirza: There are some people, who, no matter how many awards they are given, give you the impression that they deserve more. Of course it is fantastic that he is being conferred the Bharat Ratna. But we have always known that Sachin Tendulkar is Bharat's (India) Ratna. Every cricket fan, every Sachin fan is going to be ecstatic and thrilled for him.
Deepika Padukone: He deserves it. He deserves every sort of appreciation that anybody can get. But I think more than anything he is a brand, he is a legend. No matter how many times you felicitate him or the biggest honour that you give him, I don't think anything will sort of live up to what he has achieved for himself.
Ranveer Singh: I feel some other award must be invented for him, he is such a legend.
Juhi Chawla: He has made millions of his fans proud. For years, he has been playing consistently. He is an icon and an inspiration for all. He deserves it. I am very happy for him.
Javed Akhtar: He deserves it.
Sonakshi Sinha: He (Sachin Tendulkar) deserves it. I am really glad.