Saif Ali Khan has shot a special
video to spread awareness about ills of tobacco that will play
in the beginning of his upcoming movie Go Goa Gone where he
is seen as a cigar smoking zombie killer.
Saif, who plays the role of a Russian mafia lord 'Boris'
in the new comedy, shot the video after signing up for the
part. The video, featuring the star, is aimed at youth and
will play before the beginning of the film.
"I think smoking is a form of drug abuse. I do not
believe in censorship, as in blanket banning. An appropriate
age certificate must be set and then enforced. That is what
the censor board is for.
"However, I understand with this freedom comes a social
responsibility and I would like to warn the youth that smoking
is a very dangerous habit," Saif said in a statement.
Earlier, health ministry had issued an order banning
smoking scenes on screen, demanding that cigarette products be
blurred or edited and such scenes be accompanied by a
Saif, who used to be a regular-smoker five years ago,
quit smoking following a health scare in 2007.
"It may seem cool now but there is nothing cool about
lung or heart disease. I quit smoking after almost suffering a
heart attack five years ago. Purely bought on by my smoking...
clearly it is not worth it!," the actor said.
Go Goa Gone producer and Saif's partner Dinesh Vijan
said Saif was initially reluctant to play a smoker onscreen.
"Saif plays a Russian Mafia Lord in Go Goa Gone and
because of the demand of the character he smokes a cigar in
the film. Off screen, Saif doesn't smoke and condemns the use
"In fact, on his insistence we had shot a personalised
anti-tobacco video a while back, where he says that the use of
Tobacco in any form is injurious to health. The video will
play before the film begins," Vijan said.
The comedy film is directed by Raj Nidimoru and Krishna
DK. It will release on May 10. The film also stars actors
Kunal Khemu, Vir Das, Anand Tiwary and Puja Gupta.
Saif, who is also the producer of Go Goa Gone was
criticised for smoking cigar on the movie poster by
anti-tobacco organisation National Organisation for Tobacco