Two Mumbai mall multiplexes refused to entertain Shah Rukh Khan for the promotion of his latest film Chennai Express.
Even as Shah Rukh Khan's Chennai Express enters its second week, the star is leaving no stone unturned to promote his film as much as possible. In fact, he has also been visiting several theatres across the city to check out the audience's reaction to his movie, in which he features alongside Deepika Padukone. However, he took to his microblogging site on Thursday to declare that he had been denied entry at two city multiplexes.
Insiders say the surprising rule was levied on the star keeping in mind the public safety at the shopping malls that house these theatres. Shah Rukh tweeted "Have to avoid visiting PVR Phoenix Kurla and PVR Phoenix Lower Parel. Independenceday rush etc. Will see you at rest of the enlisted theaters." And before that he had tweeted, "Have been refrained by authorities from visiting PVR Phoenix Kurla and PVR Phoenix Lower Parel..Will see you at the other enlisted theaters." (sic)
According to a source close to the theatre owners, Shah Rukh had approached them to seek permissions to visit the venue. "SRK had been granted the permission by the multiplexes and it was duly advertised. But at the last minute, the mall owners reversed their decision. The reason provided by them for making a U-turn was that SRK's presence would bring in huge crowds of people and that at the last minute, they hadn't been able to arrange for adequate man power to control the swelling crowds. On national holidays, the footfall nearly doubles. But if he still decided to come, we are ready to welcome him," adds the source.
An employee at the mall, on the condition of anonymity, says, "The last time when a big star had come for a visit, it had resulted in a lot of property damage amounting to huge losses for the owners. This time they want to play safe (sic)."