But SRK himself says it was an easy decision to make and no big deal.
On NDTV-Vedanta's Our Girls, Our Pride fundraising telethon, SRK said he didn't consider it a very big gesture and that, as a believer in 'ladies first,' it was a natural step for him to take. He said,"I don't think it's a huge gesture. When I started out, I had some really wonderful ladies like Madhuri, Juhi and Sridevi helping me out with my work and as the years passed they started giving me star status and it became very embarrassing. So I decided to put my name at the end and the lady's before mine."
Shah Rukh, who spoke to telethon co-hosts Priyanka Chopra and Vikram Chandra via satellite from Dubai, also said how unfortunate it was that there are still people in India who do not want girls to be born into their families: "It is an extremely unfortunate thought process. A child is a child and I don't think any woman or boy is better than the other. Each person has his or her own circumstances and education. I truly believe girls look after their parents much better."
Shah Rukh also named mountaineer Bachendri Pal, boxer Mary Kom and sprinter P T Usha as among those women he looks upto, and confessed that his personal heroine was his late mother who worked hard to bring him and his sister up after their father died.
SRK was just one of a large number of Bollywood stars who joined NDTV to pledge their support in educating India's young girls. Others included Aamir Khan, Karan Johar, Anushka Sharma, Imran Khan, Karisma Kapur, Alia Bhatt and Varun Dhawan.