Press Trust of India
February 01, 2013 19:52 IST
The opening for the movies have been between 25-30 per cent for the morning and afternoon shows.
Two controversial films, Kamal
Haasan's Vishwaroop and Deepa Mehta's Midnight's Children,
which hit theatres here today, witnessed an average opening at
the box office.
"Both films have been average till now. The opening
has been somewhere between 25-30 per cent for the morning and
afternoon shows. But it will grow with word of mouth in the
evening and night shows as more people come in at that time,"
Girish Wankhede, General Manager, Marketing and Public
Relations of Cinemax, told PTI.
Ashish Saxena, CEO, Big Cinemas, said, "Both the films
are doing fine. The opening would be 30-35 per cent at our 12
Big Cinemas in Mumbai. The opening is not that great because
not many people are aware about the release. We are hopeful
that both films will pick up by evening."
Manoj Desai of Gaiety-Galaxy said, "Both films are
doing good business. But they are not housefull films."
According to trade analyst Komal Nahta, both the films
have had a moderate opening in Mumbai. He said Vishwaroop
has had a better opening than Midnight's Children.
Vishwaroop is the the Hindi version of Haasan's
trilingual magnum opus and Midnight Children is based on
Salman Rushdie's Booker prize winning novel of the same name.
Both the films have been embroiled in controversies
for several reasons even before their release. While Haasan's
mega-budget production is facing a ban in his home state of
Tamil Nadu, Rushdie's visit to Kolkata to promote the film was
cancelled at the last moment, with the author lashing out at
the Bengal Chief Minister Mamata Banerjee.