Press Trust Of India
February 17, 2012 22:02 IST
Actor Vivek Oberoi, tennis ace
Leander Paes and 12 leading designers of the industry joined hands at the WIFW to support an awareness campaign on human trafficking.
Vivek Oberoi, who along with his family is involved with
several charities in Chennai and Mumbai, said he was proud to
be associated with this cause.
"I have been working with children ravaged by trafficking
in Vrindavan for the past few years. It was a small movement
but today I can proudly say that we have three schools and
3000 girls who we have rescued. I felt great to be part of
this initiative as well," he said.
The essence of the campaign by You can free us, an NGO
founded by NRI philanthropist Sujo John, is a photo exhibition
comprising 12 images created by celebrity photographer Subi
The images are of a girl Alice (name changed), a sex
worker based here and rehabilitated by the NGO.
The concept of the shoot, based on the theme Ashes to
Beauty depicted the transformation in the life of Alice, who
emerged from the horrors of sex trafficking and has found new
Dressed in an-all white suit, Paes walked the ramp with
Alice, who looked demure in an orange salwar kameez, a far cry
from the glamorous avatar in the shots.
"Our country is the capital of human trafficking in the
world. This is sad and it bothers me. My contribution may be
like a drop of water in the ocean but I want to create
ripples," Paes said.
The models sashayed down the ramp in creations by
designers like Tarun Tahiliani, Ritu Beri, J J Valaya, Sunnet
Verma, Manish Arora, Shantanu and Nikhil, Rohit Gandhi, Rahul
Khanna and others.
The exhibition will also go to various galleries here and
in Mumbai in the coming months. An auction of the images and
outfits has also been planned.