Press Trust of India
|
October 16, 2012 19:53 IST
(Chandigarh)
Kareena Kapoor is endorsing Vaio range of laptops, notebooks, and ultrabooks which comprise over 60 different kinds of models
Sony India is yet to decide whether actress Kareena Kapoor who today tied knot with
actor Saif Ali Khan will be part of its next advertising
campaign for its Vaio range of notebooks.
"Our next marketing and advertising campaign is still
on drawing board which will be unveiled by October end (for
Vaio range of laptops)...we will see how we can link her
(Kareena) up (with new range)...we will decide," company's
Senior General Manager (Head Sales), Sunil Nayyar told
reporters here today.
He was replying to a query whether Kareena Kapoor will
continue to be as brand ambassador for the Vaio range of
notebooks after her marriage with Saif Ali Khan.
He said the new range of Vaio will be launched by
October-end.
Nayyar said that after roping in Kareena as brand
ambassador two years back, the sale of Sony's range of Vaio
range of laptops have doubled.
"Kareena factor is just doubling our sales (of Vaio
range)...she has been doing wonders (for the company)," he
said.
Kareena Kapoor is endorsing Vaio range of laptops,
notebooks, and ultrabooks which comprise over 60 different
kinds of models.
Sony India is currently selling 70,000 units of Vaio
range of laptops per month with 20 per cent market share
across the country.
However, he said, "hopefully she should continue (as
brand ambassador)..she is doing a good job."
Sony India renews contract for brand ambassador on
annual basis, he said.