Aishwarya Rai Bachchan seen with hubby Abhishek Bachchan at this year's Cannes as well, is rallying for social and humanitarian causes. (Photo: Bollywood Hungama)

The Bollywood diva, alongside Queen Noor of Jordan, addressed a news conference to announce the third edition of the International Tribunes Cinema Verite event that will take place in Geneva (Oct 6 to 8) and Paris (Oct 9-10) later this year. (Photo: Bollywood Hungama)

Cinema Verite is a special film event dedicated to films and social actions that promote human rights and the eight Millennium Development Goals adopted by the United Nations. (Photo: Bollywood Hungama)

This year's Cinema Verite event has a special focus on India and Ram Gopal Varma's Sarkar Raj, starring Amitabh Bachchan, Aishwarya and Abhishek will be screened. (Photo: Bollywood Hungama)

Also to be screened at the Cinema Verite event is Bullshit, a documentary made by Swedish filmmakers about the work and vision of Indian environmental activist and nuclear physicist Vandana Shiva and her organisation, Navdanya. (Photo: Bollywood Hungama)