Bollywood actress Aishwarya Rai Bachchan is not only hot in Europe or America but also amongst the young Chinese.

The green-eyed beauty's huge hoardings dot the main roads in Chinese's cities.

"She's beautiful. I pass through this road every day and never fail to have a look at the hoarding," said Zu Shan, a local.

Local channels like CCTV have also begun featuring Indian movies with Chinese subtitles.

Residents say they love to watch former Miss World's hit film like Hum Dil De Chuke Sanam, Devdas and Aur Pyar Ho Gaya, which are a regular on cable.