It's one of the biggest deals and its between two of the country's biggest brands - Airtel and Shah Rukh Khan.

The Bollywood ka badshah will be testing your general knowledge and if you succeed to answer the questions correctly you will be rewarded Rs five crore in the new game show Kya Aap Paanchvi Pass Se Tez Hain?.

But hold your breath, if the market grapevine is to be believed Shah Rukh himself is getting Rs 40 crore to ask you those questions. And it's Airtel, the mobile giant, who is footing the bill.

After all Shah Rukh is already their brand ambassador and Airtel feels the returns will be even bigger.

Shah Rukh was apparently paid Rs 25 crore for KBC, but this time the figure has almost doubled.

Most branding experts feel that Shah Rukh may be looking at something more than just money.

After all the new show will help him reach out to children as well, a constituency in which Aamir and Hrithik are already well entrenched.