VJ-turned-actor Purab Kohli may have won critical acclaim with films like My Brother Nikhil and most recently Rock On! but the actor harbours the desire to work in an out-and-out Bollywood masala flick and win over the masses.

The actor said he would not like to be typecast as alternative cinema's muse as he is keen on big budget Projects.

"I think every actor's desire is that his film is watched by maximum number of audience. I would absolutely love to work in a Bollywood masala film so that I can reach the masses. I am quite keen on big banner films," the actor told PTI.

Purab, who started as a model and VJ on Channel V debuted in 2003 with the film Bas Yuhin opposite Nandita Das and went on to do small roles in films like Vaastu Shastra.

The actor finally got noticed with his subtle portrayal of Sanjay Suri's gay lover in the film My Brother
Nikhil.

"I always wanted to be an actor but it was after 'My
Brother Nikhil in 2005 that I started taking my carrier seriously. Thereafter, I have really judged things and have been consciously choosing script which match my sensibilities," said Kohli.

After My Brother Nikhil, Kohli starred in Shiney Ahuja, Kangana Ranaut starrer Woh Lamhe and later donned the role of a villain in Awarapan.

But then came Rock On! which was not only lauded by the critics but was also one of the highest box office grossers of 2008.

Kohli's work in the film garnered him a Special Jury Mention in the Filmfare Awards in March 2009.

"When I read the script of the film, it was surely exciting for me as an actor but I never thought it will be such a huge hit. I think with films like Rock on !! we are narrowing the gap between so called commercial and art house cinema. It is about telling a story in a way which is relative to the audience." Kohli said.

"The special mention at the Filmfare reiterated my belief in my work," he added.

Purab, who was last seen in N Chandra's Yeh Mera India is currently working on Hide and Seek.

The film is first production venture by Apoorva Lakhiya who has earlier directed films like Shootout at Lokhandwala and Mission Istanbul.

Apart from his shooting schedules the actor is excited about participating in the Delhi Half Marathon on November 1.

The actor will not only be running for an NGO called Friedicoes, which works for animal welfare but is also collecting Rs 100,000 for the organisation.