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Amul's Utterly-Butterly Tribute to ‘Dare Hostess' Neerja

February 23, 2016 15:00
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    Amul's latest ad toasts Sonam Kapoor's Neerja in its own quirky way. The advert, a spoof on a scene from the film, shows the Amul girl sitting in Sonam's lap along with two other children. The tagline aptline reads, 'Dare Hostess.' In Neerja, Sonam plays the titular role of the stewardess who died while saving lives on hijacked Pan Am Flight 73 in 1986. The valiant national hero, who saveed 359 lives helped evacuate everyone on board but was shot while leading a group of children to safety.

    This image was posted on Twitter by @Amul_Coop

    Coming Up - Amul Rolls Out Fine Spread for Baahubali

  2. 02

    Amul celebrated the success of SS Rajamouli's multi-lingual film Baahubali in its own quirky way. Its latest advert shows the Amul girl offering a slice of bread to Prabhas while Rana Dagubatti - who plays his arch-rival in the film - fumes at a distance. The caption aptly says "Bahut Butterli," and the tagline reads, "Massive hit."

    This image was posted on Twitter by @Amul_Coop

    Coming up - Amul's Utterly Butterly Take on Deepika's 'My Choice' Video

  3. 03

    While social media continues to debate whether or not Deepika Padukone's 'My Choice' video is really empowering, Amul has its own tongue-in-cheek take on the entire matter. The brand's latest advert shows the Amul girl cheekily imitating Deepika's wind-blown hairstyle in the video, dressed much like the actress. The tagline reads, "It's My Choice!," with the caption, "To use a butterknife or use my fingers," at the end.

    This image was posted on Twitter by @Amul_Coop

    Coming up - The AIB Roast, Amul-Style

  4. 04

    While many may not have seen the joke in AIB's Knockout Roast, Amul has. The dairy brand finds the roast (read toast), featuring actors Arjun Kapoor, Ranveer Singh and filmmaker Karan Johar, utterly-butterly delicious. In a comment on the censorship of the roast and the double standards that some have remarked upon, the Amul girl hides behind the trio simultaneously filming and shushing them.

    Coming Up - Amul Toasts Haider and the Utterly Butterly 'Amul-uddin'

  5. 05

    Amul's latest advert pays tribute to Shahid Kapoor's Haider in its own quirky way. The ad, a spoof on a song from the movie, shows the Amul girl sitting beside Shahid instead of Shraddha Kapoor, feeding him a toast and sheltering him with an umbrella. Shahid holds a plate full of butter, in the shape of the famous skull from the movie. The tagline aptly reads - Try Haider Bread or Roti. Amul Modern Day Classic.

    This image was posted on Twitter by @Amul_Coop

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    Amul also had its own tongue-in-cheek take on George Clooney's wedding with Amal Alamuddin. The ad shows the groom feeding a toast to his bride while taking a ride on a Venetian gondola with the Amul girl for a boatwoman. The tagline says - Clooney Ne Promise Pe Amal Kiya. Utterly Butterly Amuluddin.

    This image was posted on Twitter by @Amul_Coop

    Coming up - Get Your Kick: Amul Toasts Salman's Movie

  7. 07

    Amul toasted the success of Salman Khan's Kick in its own quirky way. The advertisement shows the Amul girl wearing a mask like Salman's character Devil and riding pillion with the actor. The ad is aptly captioned: ‘Maska Laga Ke!' with the sub-title,'Lick it, don't Kick it'.

    Coming up: Amul toasts Oscar winner Matthew 'Makhaney'

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    Amul's new ad celebrates Matthew McConaughey's Oscar win for Best Actor in its own ‘butter'ly way. In the ad, ‘Matthew Makhaney' is accompanied by12 Years A Slave'A Steve McQueen, the first black director of a Best Picture winner. The Amul girl, dressed as this year's host Ellen DeGeneres, butters bread for both winners. 'Best butter in a leading role,' says the caption.

    Coming up: Amul pays tribute to Farooq Sheikh

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    Amul's latest advertisement pays tribute to late actor Farooq Sheikh, who died on Saturday (December 28, 2013). It shows a cartoon version of the veteran actor as Aqeel, his character from Satyajit Ray's filmShatranj Ke Khiladi, with the tagline, Naav yaadon ki doobti hi nahin...

    Ahead: Amul toasts Aamir's Dhoom: 3

  10. 10

    Amul toasted the success of the Bollywood movie Dhoom: 3 in its own quirky way. The latest advertisement shows the Amul girl sitting beside Aamir Khan in the now familiar penthouse overlooking a stormy cityscape. The Amul girl is buttering toasts for the actor who is munching them along with a cup of tea. The caption in the poster aptly reads: "Dhoom tea" and "Amul Chased everyday."

    Coming up: Gravity out of this world, says Amul

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    Amul celebrated the success of the Hollywood film Gravity in its own quirky way. Its latest advertisement shows the Amul girl floating in mid-air - just like Sandra Bullock does in the movie - holding a slice of bread and a toast in her hand. The caption aptly says "Have some groovy tea."

    Coming up: Amul's Gudh treat for The Good Road

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    Amul's latest ad sends good wishes for the entire team of The Good Road, the Gujarati film which has been nominated by India for the Oscars 2014. The ad shows the Amul girl offering sweets to the team. The tagline says “ Gudh Road! Amul our best dishes with you”. The travel drama beat The Lunchbox as India's entry for the Oscars fuelling a debate about whether it was the correct decision.

    Coming up: Amul's ‘Dabba-ly delicious' Lunchbox

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    Amul has added its very own delicious twist to the critically acclaimed movie The Lunchbox.

    In the ad, an animated Irrfan sits with a dabba by his side and a slice of bread in his hand. The Amul girl is seen in the reflection handing over another slice to him while reading a letter.

    The tagline aptly reads “Munch Box!”, with the caption “Dabba-ly delicious” written at the bottom of the ad. The Lunchbox, which features Irrfan Khan, Nimrat Kaur and Nawazuddin Siddiqui, has garnered a lot of positive response since its screening at the Cannes Film Festival.

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    Amul has added an utterly butterly delicious twist to Bollywood actress Mallika Sherawat's rendition of Happy Birthday for Gujarat Chief Minister Narendra Modi on his 63rd birthday, which fell on September 17.

    The video of the actress crooning a breathy version of Happy Birthday, in the vein of Marilyn Monroe's famous version for then US President John f Kennedy on his 45th birthday, went viral within minutes of its release.

    The ad shows the Amul girl dressed up and sitting much like Mallika Sherawat, with the tagline appropriately saying “Naye Saal Ki Sheruwat.” A picture of Mr Modi pops out of a cake by her side.

    Coming up: Amul's butterly take on Miss America

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    Amul has been prompt at latching on to the buzz around this year's Indian origin winner of Miss America, who became a victim of a barrage of racist tweets soon after winning the title. The ad shows the Amul girl crowning an animated Nina Davuluri with the tagline appropriately saying "Racist Missbehaviour".

    Coming up: Amul toasts Chennai Express

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    Amul added its own yummy twist to the much-talked about success of Shah Rukh Khan's movie Chennai Express.

    Taking a leaf out of Deepika famous bokwaas dictionary dialogue, the advertisement reads Bokwaasoffice Hit. The Amul girl and another caricature literally raise a toast to Shah Rukh and Deepika, all dressed South-style.

    Coming up: Amul's 'If-star' party for SRK, Salman

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    Amul toasted the end of the film industry's most talked about feuds between Shah Rukh Khan and Salman Khan in its own quirky way. The latest ad shows the Amul girl carrying a tray full of goodies for the two stars who are shown hugging each other at an Iftar party. The tagline appropriately says "IFSTAR PARTY."

    SRK and Salman ended their feuds by hugging each other at an Iftar party hosted by Congress leader and Bandra MLA Baba Siddique on July 21.

    Coming up: Amul toasts 'His Royal Cryness'

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    Amul celebrated the arrival of William and Kate's royal baby in its characteristic tongue-in-cheek style. The latest ad shows a cartoon version of William and Kate attending to the royal baby who is placed in a cradle. The tagline in the ad aptly says "His Royal Cryness."

    Coming up: Farewell Pran, says Amul

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    Amul's latest advertisement pays tribute to late great Pran, who died on Friday (July 12, 2013). It shows a cartoon version of the veteran actor as Sher Khan, the role that he is most remembered for with a line from one of his songs as the tagline, Yaari Hai Iman Mera, Pran Meri Zindagi....

    Ahead: Hritheek, make life Roshan, says Amul

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    Amul's latest advertisement urges Bollywood star Hrithik Roshan to get utterly-butterly well soon. Jaldi Hritheek ho jao!, says Amul. In response, Hrithik, who had brain surgery in Mumbai on July 7, has made a speedy recovery and went home from hospital on July 11. He stars in the upcoming Krrish 3 as the eponymous superhero.

    (This image was posted on Facebook by Amul)

    Coming up: Amul's Sher Khana

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    Amul celebrates veteran actor Pran's Dadasaheb Phalke honour with a special ad. It shows the Amul girl sitting with the animated version of Pran, enjoying bread and butter, and a host of the actor's best known roles, including the famous Sher Khan from Zanjeer.

    Pran, 93, appeared in blockbuster movies like Zanjeer and Don. He played both villainous as well as supporting characters.

    Ahead: Amul's treat for Steven Spielberg

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    Amul celebrates Steven Spielberg's visit to India in its own quirky way. The latest ad shows a cartoon version of Mr Spielberg enjoying his toast and butter with the most beloved of his screen characters – E.T and Indiana Jones. The tagline in the ad says, "Indian Jaunts & Raiders Of The Most Maska!"

    Coming up: Amul's Kai Po Che! moment

  23. 23

    Amul celebrates movie Kai Po Che!'s success with a special ad. The ad shows the Amul girl with the three characters of the film Ishaan, Omi and Govind, enjoying a slice of bread and butter.

    The tagline reads - Maska kai po che?

    Coming Up: Oscar butters up Daniel Day-Lewis

  24. 24

    Amul celebrates actor Daniel Day-Lewis' record Oscar win in its own quirky way. The latest ad of Amul show a cartoon version of Daniel Day-Lewis as Lincoln, holding his Oscar trophy in one hand and licking butter from the other, while the Amul girl gazes adoringly at him. The tagline in the ad says, "Finger Lincoln good!"

    Coming up: Amul ka Kamal

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    Amul's take on the controversy surrounding Kamal Haasan's film Vishwaroopam shows the actor and the Amul girl with Rajinikanth, who spoke out in support of Kamal Haasan, as a white dove flutters in the background. The tag line reads – ‘Vishw-aaropam?, Kamal Ka Butter.'

    Coming Up: Amul's farewell to Pandit Ravi Shankar

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    Amul's latest advertisment says goodbye to sitar virtuoso Pandit Ravi Shankar, who died on December 12 in San Diego. It shows the Amul girl with a sitar and looking at the stars which forms the shape of the instrument, with the tagline 'Sitaaron Ke Sitar'.

    Coming up: Happy Butterday: Amul wishes Dilip Kumar

  27. 27

    Amul's latest ad wishes veteran actor Dilip Kumar on his 90th birthday. The Amul girl hands the thespian a buttery slice as wife Saira Banu looks on. The tag line reads - ‘Happy Butterday, Dilip Saab!, Suhana safar aur yeh makhan haseen!'. Amul surely knows how to ‘butter-up' one's day!

    Coming Up: Amul's appetite for Gun N' Roses

  28. 28

    Amul toasted the Guns N' Roses' much-awaited concert tour of India this month with a special ad for the international hard rock band. Aptly titled ‘Appetite for Dish-truction', a play on their hit debut album Appetite for Destruction, the ad shows the Amul girl dressed as a rock star dancing with a cartoon version of band frontman Axl Rose.

    Guns N' Roses' will perform in Bangalore on December 7, in Mumbai on December 9 and end their multi-city tour in Gurgaon on December 12.

    Coming up: Amul toasts Life of Pi

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    Amul had its own special toast for Ang Lee's Life Of Pi which has been receiving rave reviews from film buffs and critics alike. The latest ad shows the Amul girl feeding the protagonist Pi with the caption Life Of Every Pie. Richard Parker, the tiger, watches.

    Coming up: Give peace a chance, Amul tells Bollywood

  30. 30

    Even Amul can't ignore the Diwali clash of the titans at the box-office, as its newest ad is dedicated to the much-discussed Jab Tak Hai Jaan and Son Of Sardaar face off. The ad shows an animated version of Shah Rukh Khan and Katrina Kaif, and Ajay Devgn and Sonakshi Sinha riding bikes and enjoying a slice of bread and butter, while the Amul girl bursts crackers on the occasion of Diwali.

    The tagline reads, 'Jab Tak Hai Jung?

    Coming up: Amul butters up James Bond

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    Everyone's bitten by the 007 bug including Amul who celebrates new Bond film Skyfall with it's new ad in which the Amul girl enjoys a slice of bread and butter with the secret agent.

    The tagline reads Slice All – Bond With Bread.

    Coming Up: Amul's farewell to Yash Chopra

  32. 32

    Amul paid tribute to late director Yash Chopra, known as the King of Romance, with their latest ad. In the ad, the Amul girl is playing the guitar while Mr Chopra, known for making romantic films like Silsila, Kabhi Kabhie, Chandni and Lamhe to name a few, is writing. The tagline reads: "Main har pal ka shayar hoon, Har ek pal meri Kahani hai.

    Mr Chopra died of multi organ failure on Sunday.

    Coming Up: Amul celebrates the Big B'Day

  33. 33

    Amul celebrated Amitabh Bachchan's 70th birthday in its own charming way. The new ad features the Amul Girl holding a cake for Big B to cut, with the tagline, ‘For All Big B'days'.

    Ahead: Amul and Sridevi take English lessons

  34. 34

    Amul too has been bitten by the Sridevi bug and celebrates her comeback film English Vinglish with its newest ad. It features an animated Sridevi and the Amul girl taking English lessons and enjoying bread and butter, with the tagline, 'Dish Wish'.

    Ahead: An utterly butterly Barfi! treat

  35. 35

    Amul celebrates the success of Ranbir Kapoor's new film, Barfi! in its latest ad. The new ad features the cartoon version of Ranbir Kapoor carrying the Amul girl on a cycle and enjoying a slice of bread and butter, with the tagline, 'Speak less, eat more!'

    Coming up: Amul's "poker-faced" Prince Harry

  36. 36

    Here's Amul's take on Britain's Prince Harry's Las Vegas antics. In this pic, the prince is fully clothed, leaving the sequence of events thereafter, squarely to our imagination.

    Pictures of the prince cavorting naked with a woman following a game of “strip billiards” in his Las Vegas hotel suite made international headlines recently.

    Coming Up: Amul mourns A K Hangal

  37. 37

    Amul has paid a tribute to late actor A K Hangal, who died on Sunday (August 26, 2012). It shows a cartoon version of the famous characters played by Mr Hangal who endeared himself to the audience by playing the role of the lovable old man in films like Sholay, Shaukeen and Namak Haram.

    Ahead: Buttering up the Tiger

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    Amul celebrated the success of Salman Khan's new blockbuster Ek Tha Tiger in its own unique way. The new ad which features cartoon versions of Salman Khan and Katrina Kaif being urged by the Amul Girl to Bake, Kha, Tiger. The movie has created history at the box office on by collecting a whopping Rs 32 crores on opening day.

    Coming Up: An utterly-butterly Dark Knight Rises.

  39. 39

    As the final Batman movie, The Dark Knight Rises, makes waves worldwide, Amul gets onto the Bat-wagon. Their newest ad shows cartoon versions of Batman and Catwoman enjoying a slice of bread and butter with the tagline, "Bat got butter, Cat got cream!"

    Coming up: Amul's black and white tribute to Rajesh Khanna

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