There's a new Pied Piper in town. Long curly locks, face covered behind a beard, a flute on his lips, he is here to eradicate "telecom irritants" that niggle the phone user. Meet Hrithik Roshan, the brand ambassador of telecom operator Reliance Mobile, who in a television ad is seen playing the flute and enticing a pack of digitally created mice -- the irritants -- leap off a cliff, much like the fictional flautist.
Hrithik Roshan of late has been experimenting with his looks a lot. Here's a glance at the various personas he has sported in his movies.