The motive was not altogether altruistic - it's more a resignation to fate: i.e, an official holiday versus a mass bunk and/or employees on 'sick leave.' Software company Fyndus admitted that they were sure only a quarter of the employees would have turned up for work otherwise. The boss is already a favourite person in office. "It started off as a joke first. My employees wanted to watch the movie on the first day and were asking me for a holiday on that day. So, I thought why not give some surprise to the employees. Why not make this day memorable to the employees," said Vinoth, Executive Vice President, Fyndus.
Most Fyndus employees are ardent Rajnikanth fans who are too excited to work even now. "We were going to go anyway and say some reasons like sick, stomach pain, some accident. I'll say that's the reason I can't come to office today and I'll go for the movie," said Ashok Kumar, a Fyndus staffer.
Last week, this notice posted by a Fyndus employee on social media went viral:
S Shriram, a self-confessed Rajinikanth fan and the founder of the start-up, said he would definitely watch the movie at least six times in the first two days.
Lots of others are capitalizing on Kabali fever. Fantain Sports is running a superstar punch dialogues contest and the prize is first day tickets to the movie. GoBumpr, on the other hand, is giving away free Kabali mugs, T-shirts and tickets to all its employees and interns. Thesocialpeople has planned a Rajinikanth-themed dress-up contest to pump up the excitement.
Kabali, in which Rajinikanth plays a mafia don with Radhika Apte co-starring, released on Friday.