Just a month ahead of its release,
actor Kamal Haasan's trilingual Viswaroopam (Vishwaroop in
Hindi) has generated much controversy over the actor's
proposal to release the movie also on DTH platforms with the
move not going down well with theatre owners in Tamil Nadu.
The tech-savvy actor's unique idea of having just one
show eight hours ahead of the movie's scheduled release on
January 11 on Direct-to-Home (DTH) platform has found few
takers among theatre owners, who believe the new trend could
dent their business if more producers of the multi-crore Tamil
cinema take a cue from him.
His argument that the show proposed for a fee would
actually attract more audiences to theatres has failed to cut
ice among theatre owners who today sought the intervention of
Chief Minister J Jayalalithaa in this matter.
"Kamal Haasan has assured that only one show of
Viswaroopam will be telecast on DTH but what if more producers
follow suit and increase the number of shows on DTH in the
future," President of Tamil Nadu Theatre Owners Association
Abirami Ramanathan told reporters here.
He said his association had held talks with the actor
where many things were discussed in relation to the
He expressed doubts over Kamal Haasan's argument that the
show on DTH will act like a teaser and attract more audiences.
If the movie was shown in clubs and associations like IPL
matches, would people visit the theatres?, he asked.
The move would affect small budget films and the
association has urged the actor to reconsider his decision,
He also requested the intervention of the Chief Minister to
solve the ongoing issue.
Meanwhile, Haasan, who was in Madurai, was not available
Viswaroopam starring Rahul Bose, Shekhar Kapoor and
Andrea Jermiah, among others, is a multi-million-rupee budget
film directed and produced by Kamal Haasan and the trailer of
the thriller has created a lot of buzz.