November 21, 2011 12:15 IST
National Award winning Best Actor Dhanush and his director wife Aishwarya R Dhanush have an ace up their sleeve - the hit single from their film upcoming film, 3.
Aishwarya Dhanush makes her debut as director with the film. It stars her husband Dhanush in the lead role, along with Shruti Haasan, the singer-actor daughter of superstar Kamal Haasan. The film, which is produced by Dhanush's father Kasthuri Raja, features music scored by newcomer Anirudh. The film is currently in its production stage and is expected to release in January 2012.
The song was the first audio single officially launched by the team of 3 last week. The hi-energy single has become a rage. In just 10 hours Why This Kolaveri Di became the most-searched song on Google and most-shared on Facebook, notching up an amazing 23,000 views on YouTube (statistics from a tweet posted by Aishwarya Dhanush).
The song has been climbing steadily since then. "1,02,000 views in one day on YouTube..#Whythiskolaveridi...:):)," Aishwarya Dhanush posted on Friday.
The song, which many are saying is Tamil cinema's answer to Delhi Belly's youth anthem DK Bose, has everyone jamming.
Messages posted on Aishwarya Dhanush's Twitter page show fans are grooving overseas as well.
The team of 3 have found their sweet spot.