Bruce is in talks with numerous production companies who are keen to sign a deal with the former athlete and his sons. Burt, Brandon and Brody are slated to be the stars of the show should a deal be signed.
However, 65-year-old Bruce is currently under contract with E! for Keeping Up With the Kardashians and may have to find a way out of it if the show goes ahead. Bruce's ex-wife Kris Jenner is executive producer on Keeping Up With the Kardashians.
The former couple has been separated since 2013 but their divorce was only finalised last month. Brandon and Brody have previously been the focus of a short lived reality series entitled The Princes of Malibu.
The show was aired on Fox in 2005 but was cancelled after only two episodes. Brody also appeared on The Hills and both featured in episodes of Keeping Up With the Kardashians.