Ekta has backed traditional TV shows like Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii while producing fairly bold films like Love Sex Aur Dhokha, Ragini MMS 2 and the recent adult comedy Kyaa Kool Hai Hum 3.
The producer feels that it is easier to experiment in films than on TV.
"It is easier to experiment way more in films, not so much in TV. We have one TV in home and 10 people sitting and watching it. You have to maintain the sanctity of the house. You dress up according to the person's house you are going to," Ekta told PTI.
"That respect has to be there keeping in mind that you are going to so many homes, culture and thought processes. You have to make TV a little diluted so that it does not hurt anybody's sensibilities," she said.
When asked that even movies have a wider reach and cater to a variety of audience, she said, "But in films you put out a promo and say 'this is what I offer, if you want to watch, pay the money and come.' That way you can do a lot more experimentation in films."
Ekta has been producing shows for over two decades, starting with 1995 shows Mano Ya Na Mano and Hum Paanch.
The producer, however, feels there is nothing you can change about TV as it is a "monster" who decides what it wants.
"TV is a big monster which sits on your head. Ninety per cent of the times when you say TV should do away with something, you should do away with it. It is like you cannot decide what to feed the monster; the monster decides what it wants to eat. You can lure him with new food but that's on him to accept it or not," she added. (Also Read: Ekta Kapoor Wants to Remake Scandal For Indian TV)