Tuesday began with a bang in the form of an extended glimpse of Ae Dil Hai Mushkil's characters - played by Ranbir Kapoor, Aishwarya Rai Bachchan, Anushka Sharma and Fawad Khan - and their lives.
There is romance but, as the title suggests, matters of the heart are mushkil, and so there is also heartbreak.
This one is intense:
Hashtag #ADHMTeaser has been trending since yesterday, thanks to excited fans. On Monday, Karan Johar heralded the teaser by tweeting three posters of the film.
Ae Dil Hai Mushkil is apparently a remake of Yash Chopra's 1977 film Doosra Admi, starring Rishi Kapoor, Rakhee and Neetu Singh in lead roles.
The film also stars Lisa Haydon. Shah Rukh Khan reportedly makes a special appearance.
Produced by Karan Johar's Dharma Productions, Ae Dil Hai Mushkil is set for a Diwali release, when it will clash with Ajay Devgn's Shivaay.