Anushka Sharma and Diljit Dosanjh's Phillauri has made a pre-release business of Rs 12 crore from the film's satellite and music rights, reports news agency IANS. The makers of the film told IANS that they are "happy it has turned out to be a profitable venture". Phillauri stars Anushka as Shashi, as ghost bride. In the first half, Anushka is seen opposite Diljit Dosanjh, who plays her love interest. In the later half, Shashi, the ghost, begins to haunt Suraj Sharma, an NRI who gets married to a tree as he is a maanglik. Shashi is the ghost stuck in the tree. Meanwhile, the makers credit pre-release business to "controlled costs and recovery" of the film, which has been made on a budget of Rs 21 crore, including marketing and distribution, IANS quoted a statement from Fox Star Studios.
"The film's cost was absolutely correct and with us recovering Rs 12 crore already from satellite and music before the release of the film, Phillauri is a profitable venture. We are now eager to see the reaction of audiences and we are hopeful that they will embrace the film," IANS quoted Vijay Singh, CEO, Fox Star Studios as saying.
Anushka has been extensively promoting the film as the friendly bhoot Shashi. Shashi's last stop was Shah Rukh Khan's Mumbai residence Mannat.
Phillauri is Anushka Sharma's second production venture after 2015 film NH10. It is directed by debutant Anshai Lal. It is co-produced by Anushka and her brother Karnesh Sharma under their banner Clean Slate Films.
Set in Phillaur, Punjab, Phillauri releases opens in the theatres on March 24.
(With IANS inputs)