Collection of Rs 100 crore at box office is the current benchmark of success for Bollywood films, but industry professionals think the envelope could be pushed further to Rs 1,000 crore.
"I think content, infrastructure and regulation are the
three aspects that would help to reach the mark of Rs 1,000
crore. With these things in place this mark can be achieved.
"The content of the film should be such that it should
reach the audience; in terms of infrastructure, number of
screens and ticket prices need to be increased, and something
should be done on entertainment tax as it eats away a portion
of the business," said Siddharth Roy Kapur, MD, Studios,
He was speaking at panel discussion on 'Planning and
making a Rs 1,000-crore blockbuster' at 'FICCI Frames' event
"Hollywood films like Avatar, Avengers get released
across the world in various languages and thereby leading to
more business. I think we must also make something that will
reach out to wider audience and despite the film being in
another language people should be able see it," he said.
"A Hollywood film gets released in approximately 9,000 to
10,000 screens. We don't get that many screens. The number of
screens should be increased," said Vijay Singh, CEO, Fox Star
"The director of Life of Pi, Ang Lee, took
approximately four years or so to make this film, which won
quite a few awards at Oscars. But here in India filmmakers
come up with films every four-six months. This somewhere puts
a question mark on the content and quality," he added.
Vikram Malhotra, CEO of Viacom 18 Motion Pictures, said
investment should be made at the "script level". "I think
director needs to invest time at script level. Also, piracy is
an issue that needs to be curbed," he said.
Karan Johar, who moderated the discussion, said there
could not be a set genre for making a Rs 1,000 crore film.
"3 Idiots was a feel-good film, it highlighted the
issue of education in a very nice way and that is something
worked in its favor. The film did a phenomenal business at the
"We have other films like Sholay, which was a masala
entertainer and Hum Aapke Hai Kaun, a family film, which was
liked a lot by the audience. There is no science as to which
genre will do well. The subject should be universal, so that
the all kinds of audience can watch it," Karan Johar said.
"It is an aspiration to make Rs 1,000 crore film and for
that, content, more number of screens, government regulations,
are required. Today it is not possible to achieve that mark of
Rs 1,000 crore, but may be after few years it would be. India
has a huge film-going market," Karan Johar added.