Actress Kalki Koechlin's Margarita, With a Straw may be a festival favourite the world over, but back home it's suffering from what most films in the genre have to deal with ? profitability.
Kalki, who has been a part of some blockbusters herself like Zindagi Na Milegi Dobara and Yeh Jawaani Hai Deewani, is concerned and rightly so. (Also Read: Celebrating Kalki Koechlin's Laila in Foreign Balamwa From Margarita, With a Straw)
At a media interaction in Mumbai's Mehboob Studio, Kalki said, "I know that we have got a lot of love for the film. At home though, it's important that a film like this is seen by fans on the first weekend. Those three days are very important and I am not sure the exhibitors will screen the film if the first weekend isn't good." (Also Read: Films like Margarita, With a Straw Need Support More Than Business, Says Kalki)
Now we agree with Kalki, but we also think that she doesn't have much to worry about. 2015 so far has been the year of the small films. Content is King.
Dum Laga Ke Haisha, made on a budget of Rs 11 crores, collected Rs 31 crores; Badlapur?s budget was Rs 25 crores and its net collection passed Rs 60 crores. Anushka Sharma?s NH10 was made in Rs 13 crores and has collected Rs 30 crores since its release on March 13.
These are films that weren't made on a big budget and Kalki's Margarita, With a Straw could also reap the benefits of the viewers? new found belief in cinema that isn't your usual masala served with a Khan, Kumar or Devgn on top.
Directed by Shonali Bose, Margarita, With a Straw, which also stars Revathi, is slated to release on April 17.