On Twitter, the 49-year-old star said that the claims were based on a 'fake quote.'
1/3: A fake Vogue website carries a fake quote. Other media make it a real controversy without checking facts.? Madhuri Dixit-Nene (@MadhuriDixit) June 20, 2016
2/3: I have informed the brand. I know my responsibility as an ambassador.? Madhuri Dixit-Nene (@MadhuriDixit) June 20, 2016
Ms Dixit also tweeted: "Now let's discuss media's responsibility to readers and advertisers."
Over the weekend, Times of India and DNA reported that Ms Dixit had publicly admitted she used a brand of product called BellaVeiand Phytoceramides, rather than Olay, which she advertised till recently. Ms Dixit's alleged confession was branded 'shocking' in the media that reported it.
Madhuri Dixit, star of films like Tezaab, Dil and Beta, was last seen in the 2014 movies Dedh Ishqiya and Gulaab Gang. She judged talent show Jhalak Dikhhla Jaa till 2014 and is now on the jury of the Indian version of So You Think You Can Dance.