Filmmaker Nagesh Kukunoor has taken on a unique promotional method for his movie Lakshmi. He will screen it in various colleges across the country to capture the interest of the youth.
"The college screening is a unique format, something I have not done in a long time since Hyderabad Blues. It's the best way to get the word out to the target audience, the youth, who are always at the forefront of change," Kukunoor said.
The film has reportedly already been screened at the Film and Television Institute of India, Pune and Mumbai's St. Xavier's College. There will be more colleges where the movie will be shown.
Lakshmi, which is about human trafficking and child prostitution, features Monali Thakur in the lead role.