Prime Minister Narendra Modi's move to demonetise high value currency notes will not have any effect on the release of Rock On 2, says actor-filmmaker Farhan Akhtar who feels nothing can stop the audiences from coming to theatres once they decide that a film needs to be watched.
Farhan, who plays one of the leads in Rock On 2 and is also the film's co-producer, wonders if there is ever the perfect time to release a film.
"Finally, it's not about how much you market your film. If intense marketing helped sell a film to the audience, every film would be a hit. I feel the public makes up its mind whether it wants to see a film or not early in the process of a film's marketing. If they've decided they want to see a film, nothing can stop them," he said.
After PM Modi announced scrapping of Rs 500 and Rs 1,000 notes, there was a buzz that the makers of Rock On 2 were contemplating to release the film later to avoid the immediate backlash of the currency shortage among consumers.
"Wrong," said producer Ritesh Sidhwani, and added: "We are releasing on schedule this Friday."
In fact, cinema hall chain PVR Cinemas has decided not to charge convenience fee on usage of a debit or credit card for purchase of tickets for Rock On 2. Also, Paytm has started a 'buy one, get one free' offer for the first week of the movie's release.
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