Forget the ice bucket challenge, Prime Minister Narendra Modi on Thursday started a similar chain, nominating actors Salman Khan and Priyanka Chopra, cricketer Sachin Tendulkar and industrialist Anil Ambani among nine people to spread the message of Clean India.
Actor Salman Khan accepted the challenge posed by PM Narendra Modi and tweeted:
Me & my Foundation accept the invite from our honourable Prime Minister for Swachh Bharat and will give our 100% for #MyCleanIndia- Salman Khan (@BeingSalmanKhan) October 2, 2014
Mr Modi, launching the Clean India Campaign Thursday, nominated nine eminent personalities to take forward his message to clean the nation.
The others nominated are Goa Governor Mridula Sinha, Congress MP Shashi Tharoor, yoga guru Baba Ramdev, actor-producer Kamal Haasan and the team of television serial Taarak Mehta Ka Ooltah Chashmah.
These nine celebrities will not only have to take up cleaning campaigns to spread the message, but will have to nominate nine more people, starting a chain, similar to the ALS ice bucket challenge that recently went viral.
"I have invited nine people and asked them to come to public places and work towards a clean India," Mr Modi said. "These nine people can nominate nine more people, and they can clean and upload videos," the Prime Minister further added.
The ice bucket challenge involved dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.
The Prime Minister also gave a call to launch a social media campaign with hash tag My Clean India.
Mr Modi said pictures an videos of dirty places and their cleanup must be uploaded online.
The Clean India Campaign, launched by the Prime Minister on Thursday, aims to clean up the country by Oct 2, 2019, the 150th birth anniversary of Mahatma Gandhi.