His health doesn't permit him to take too much stress, but despite that Bollywood superstar Shah Rukh Khan is aggressively promoting his forthcoming film Chennai Express and says that the theme of the movie is such that an entire family can sit together and enjoy it.
Releasing August 9, director Rohit Shetty's Chennai Express brings together SRK and Deepika Padukone together on the big screen once again after the hit movie Om Shanti Om.
SRK has spent over two decades in filmdom and has been part of hits like Deewana, Darr, Baazigar and Dilwale Dulhania Le Jayenge and affirms that his films are meant for the masses.
"My films are for the masses, similarly Chennai Express is for the masses and needed to be promoted extensively," SRK said.
Shetty has been actively making films for the past 10 years and came out with hit Golmaal series, but Chennai Express is Shah Rukh's first film with the successful director.
He lauds Shetty's films for having variety.
"Rohit's films have a variety...comedy, drama, romance and action...everything. Chennai Express is a comedy film with a love story, but it's definitely not like Kuch Kuch Hota Hai or Dilwale Dulhania Le Jayenge. It's a family entertainer. There's a little action too. It's something that whole family can sit down and watch together," he said.
Shah Rukh underwent shoulder surgery in May this year.
"I've always promoted my films extensively...this time it's less because I am not well," said Shah Rukh, who looked stunning in a black suit.
"I have recently got a surgery done. But I strongly feel that every film requires right marketing and promotions," he added.
After promoting the film off-shore, the 47-year-old reached here on Sunday (August 5) along with Shetty and Deepika.
Different films need different marketing strategies.
"It (marketing) depends on the films that what kind of promotions it needs. We didn't promote My Name Is Khan that much. Yashji (Yash Chopra) expired before the release of Jab Tak Hai Jaan, but we promoted Ra One extensively worldwide," he added.
Yash Chopra died on October 21 last year and his last film Jab Tak Hai Jaan released on November 13.
Also read: Acting is the most difficult thing to do even after 20 years: SRK